Learn. Practice. Master the Art of Authentic Selling.

We have a wide range of sales, persuasion, and communications courses and training modules for you to choose from based on your specific training needs.

"I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard."

-Estee Lauder

"Stories constitute the single most powerful weapon in a leader’s arsenal."

— Dr. Howard Gardner, Harvard Psychologist

Storyselling in the Age of AI Course

Start with our most popular and foundational online course

Stop Selling Facts. Start Selling Connection.

In a market drowning in data, facts alone no longer move the needle. To cut through the noise, distinguish your value, and sprint ahead of the competition, you need a new standard for ethical persuasion: Storyselling.

Storyselling in The Age of AI is a premier, 3-part live experience that bridges the critical gap between Behavioral Psychology, Sales Strategy, and AI Technology. This isn't just training; it is a transformation that helps you cultivate presence, connection, and charisma—the three essential qualities shared by the world's top 1% of sales professionals.

The Unfair Advantage: The ACTOR Model

Why do some professionals struggle for decades while others soar? The difference is systemization. Guided by our proprietary, AI-reinforced ACTOR model, you will internalize elite persuasion skills in just days. You will discover how to leverage AI not to replace your unique voice, but to amplify it—refining your message to engage clients with unmatched authenticity.

Your Guides: Authority & Expertise

Scott Magnacca Adjunct Professor, Babson College | Dual Master’s from Harvard University & Babson College

With 30 years of proven sales leadership, having personally sold over $1 Billion in financial assets, Scott bridges the divide between academic rigor and real-world results. He doesn't just teach theory; he provides the battle-tested blueprint to stop merely "presenting" and start deeply connecting.

Special Guest Speaker: Mitchell “Mitch” Haber is a sales veteran with over 40 years of elite performance—and an extraordinary record of never missing a sales goal. A University of Pittsburgh graduate who launched his career in Los Angeles, Mitch has sold everything from luxury retail to 401(k) retirement plans, where he built the core of his professional legacy across multiple recordkeepers and employer sizes. His forthcoming book, 40 for 40, captures the mindset, discipline, and standards behind sustained excellence. Known for creating opportunity rather than competing for it, Mitch helps partners uncover market gaps and drive long-term, shared growth.

Join the Class Today

To ensure personalized feedback and deep learning, this live experience is strictly limited to 50 participants.

  • Your Brain on a Story: Why Science Says Stories Sell

    Free Guest event: Learn what’s in the 3 class Storyselling In The Age of AI course, ask questions & discover how to connect, engage and motivate clients with stories.

  • Storyselling Class1 /Act 1

    Be irreplaceable: Become an expert in human-AI collaboration, creating powerful stories that persuade

    Build trust and rapport: By aligning with your clients’ beliefs, values, and identity to persuade and motivate

    Rise above the noise: Ensure your story connects and differentiates you from the competition

  • Storyselling Class 2 /Act 2

    AI as your partner: Leverage AI for research, data, and brainstorming- without replacing your unique voice

    Predict and leverage client intent: Use data-driven empathy (AI) to precisely guide your story direction and impact

    Generate high-impact stories that persuade: Master strategic prompting techniques to instantly create creative, high-impact stories.

  • Storyselling Class 3 /Act 3

    Build Adaptive Narratives: Develop flexible, modular content that adapts to your listener/reader.

    Match Communication Styles: Structure stories to be engaging based on the three primary personality types.

    Motivate to take action: Target stories to resonate with client identity, beliefs, values, and deepest needs.

Challenged By A Leaky Sales Pipeline?

Storyselling Will Rapidly Plug The Holes

How Bill Gates, Warren Buffett & Steve Jobs

CONNECT, PERSUADE & MOTIVATE WITH STORYSELLING

Have you ever wondered how Warren Buffett, Bill Gates, Steve Jobs, and other Billionaires built their personal fortunes and grew their business? It wasn’t just the products and services they created & sold, it was HOW they sold.

They are Master Storysellers.

Now, in the age of AI, we can all learn these same skills in days rather than decades. Click the video to find out how.

"Selling is not about convincing. It's about helping." -Mark Cuban

The storyteller sets the vision, values, and agenda." -Steve Jobs

"You can have the best technology, you can have the best business model, but if the storytelling isn't amazing, it won't matter."- Jeff Bezos, Amazon